Internal Linking Strategy Echo

It is easy to focus on backlinks, but the links within your own site often do the heavy lifting Most people who work on search visibility spend a lot of time worrying about who links to them. Getting a link from a respected site feels like a win, and it should. But there is a quieter, more controllable factor that can shape how search engines understand your site and how users move through it. That factor is your internal linking strategy. Internal links are the hyperlin